Prospectus: PUBLIC ISSUE OF 9,, NEW ORDINARY SHARES OF RM EACH AT AN ISSUE PRICE OF RM PER ORDINARY SHARE PAYABLE IN FULL ON APPLICATION. According to the prospectus of Ferrari's IPO the management has set a strategic plan for responding to the growth of demand in emerging. View tocic.xyz from FINN at Lahore University of Management Sciences, Lahore. FOREX TRAINING BOOKS Warm Prompt This sure what caused be This software user accounts on. You can also use another browser to you, leave. Download email the the configuration file from a network on the cloud any emerging licensing.
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You can add this document to your saved list Sign in Available only to authorized users. Suggest us how to improve StudyLib For complaints, use another form. The team's success in Formula 1 World Championships provides the company an unmatched platform to promote its brand and technological prowess.
This spending allows the company to constantly outperform its competitors on four key metrics: design, luxury, power, and performance. New models normally attract more customer attention and generate higher margins than the older models. Since the beginning, the company has been focusing on the development of the leading-edge technology.
Today the company holds numerous proprietary technologies that make its cars the most powerful cars in the world. For example, its latest V12 engines' output ranges from hp in the FF , to hp in the F12 , and up to hp in the LaFerrari ; there are no other carmakers which currently boast such specific high power ratios. After IPO, as an independent entity, the company may well expand its revenue by offering its products engines, powertrain , etc.
The company's marketing and promotion efforts are focused on its racing activities, in particular Scuderia Ferrari's participation in the Formula 1 World Championship. Even though Scuderia Ferrari is the most successful team in Formula 1 history, the team hasn't won any Formula 1 world title during the last seven years. This situation, if continues, can lead to decline in Ferrari's brand reputation.
The company's growth, to a significant extent, depends on the growth of the shipments of its cars. Due to its brand strategy, the company can't increase it sales beyond a limit as any such attempt will hurt the brand image of Ferrari. This means one should not expect any exceptional growth in the shipments in the coming times. Though the company can get more value from its brand by entering other price segments of the car market, the brand strategy will restrict the company from offering low price cars as this will also hurt the brand image.
Following below is the company's assumed future performance to check where this valuation stands. Assuming that the company gradually increase its shipments to reach units per annum by and financially performs in line with its historical performance. Over the years, Ferrari has evolved beyond luxury cars. Today Ferrari is a premium lifestyle brand, which symbolizes luxury. The company holds multiple growth opportunities car sales, brand licensing, and product sales.
The company may not show much shipment growth in FY , but beyond that the shipments should gradually improve to reach by as per the company's target. At the offered price range, the company is attractively priced. Disclaimer: Investments in the stock markets carry significant risk, stock prices can go up or down without any understandable or fundamental reasons.
Enter only if one has the appetite to take risk and heart to withstand the volatile nature of the stock markets. This article reflects the personal views of the author about the company and one must consult its financial adviser before making any decision. Vivek Gupta's Blog Followers. Please Note: Blog posts are not selected, edited or screened by Seeking Alpha editors.
Business: The company is a leading luxury car manufacturer. The company also earns a part of its revenue through: Sale of Ferrari branded luxury lifestyle merchandise through its stores owned and franchised and website. Brand licensing and associated sales. Engines sale. Brand strategy: The company maintains delivery wait-times for its cars through a low volume production strategy. Key positives: Brand value: Ferrari is one of the most iconic and recognized brand in the world.
Global spread of the market: The rapid growth in the developing countries during the last two decades has reduced the company dependence on the markets like Italy, Germany and the United States. Source: IPO prospectus Strong historical performance: The company possesses an exceptional financial and operational track record. Racing heritage: The company's Formula 1 racing team, Scuderia Ferrari, is the most successful team in Formula 1 history.
Technological expertise: Since the beginning, the company has been focusing on the development of the leading-edge technology.